Copywriter: Annie Chaale
The Proposal
Baby’s First Steps
Open on a dad and toddler daughter playing baseball in their backyard. The shot is filmed through a GoPro, propped up on the side of the yard. Not shown in the shot is the mom and their 1 year old son sitting off to the side, the son is crawling around.
SFX: The sound of the bat swinging and the dad encouraging his daughter. There is a soft, optimistic song playing in the background.
The daughter hits the ball and it flies to hit the GoPro, knocking it over.
We see their son boost himself up to her feet and he wobbly begins to take his first steps.
SFX: Dad and mom are both shouting to grab the camera. The sound of the son giggling as he’s beginning to walk. The music picks up to sound more exciting.
Artcard: GoPro logo
Cut to dad filming his wife and children on the GoPro as they admire him learning to walk.
Endcard: Moments with momentum.
Camping Gone Wrong
Open on a group of friends out camping. They’re sitting at a picnic table eating. There’s a GoPro sitting on the end of the table filming them.
SFX: The sound of people eating and talking with water running from the nearby river in the background. There is a soft, optimistic song playing in the background.
The group suddenly looks shocked and quickly gets up and runs away.
A bear enters the frame as it starts to search the food on the table.
SFX: We hear the bear scavenging through the food on the table. The music picks up to sound more exciting.
Artcard: GoPro logo
Cut to group back at the table, all timidly standing beside it. One of the girls picks up a burger with a large bite taken out of it.
Endcard: Moments with momentum.